Privacy Policy for letssmile.ca

(Last updated: October 2025)

1. Who We Are

This website (letssmile.ca) is a landing page, operated by Northbridge Dental, a dental clinic in Ontario, Canada. We provide information and booking options for dental treatment, Invisalign.

2. Information We Collect

We collect two main types of information:

• Information you provide directly:
  Name, phone number, email address, optional notes or questions. This information is used only to respond to your inquiry or schedule your appointment.
• Information collected automatically:
  pages visited, browser/device info, general location, and anonymous event data (via Meta Pixel or Google Analytics).

3. Use of Meta Pixel and Other Tracking Technologies

We use the Meta (Facebook/Instagram) Pixel to help measure the performance of our advertising and to show relevant ads. We do not send patient health information (PHI) or personally identifiable details to Meta. The Meta Pixel collects only anonymous events such as a 'Page View' or 'Lead' signal and fires only after you provide consent to Advertising cookies.

4. Why We Collect This Information

We use the information collected to respond to inquiries, improve our advertising, and maintain website performance. We do not sell or rent personal information to third parties.

5. Consent and Cookies

We use a cookie banner that allows you to manage your preferences. Essential cookies are always active, while Advertising cookies (including Meta Pixel) are optional and only activate with consent.

6. Data Retention

We retain your information only as long as needed to fulfill the purposes described or as required by law.

7. Your Rights

Under PIPEDA and PHIPA, you may access, correct, or delete your personal information or withdraw consent. Contact info@northbridgedental.ca to exercise these rights.

8. Contact Information

Northbridge Dental
c/o Privacy Officer
283 Northfield Dr E, Unit 9B, Waterloo, ON N2J 4G8
Email: lets_smile@northbridgedental.ca
Phone: (289) 678 1088